Reach decision-makers across MENA & global leadership
APH publishes executive Insights, APH TV (including CEO Soundbites), newsletters, and structured sponsorship programmes. Whether you want naming rights and partnership or paid advertising placements, we will guide you through a clear, professional process.
Sponsorship vs advertising — what is the difference?
Many first-time buyers confuse the two. We separate them deliberately so expectations, contracts, and delivery stay clean.
Partnership & naming rights
You align your brand with a series, event, or programme — e.g. “CEO Soundbites presented by [Brand]”, summit headline partner, or Insights research sponsor. Benefits typically include brand visibility, speaking or guest slots, co-branded content, and relationship-led introductions.
Best for: brands building credibility, entering MENA, or supporting a cause-aligned audience.
Apply as a sponsorPaid media placements
You buy defined inventory — pre-roll before a clip, a banner beside an article, a newsletter block, or an end-card after an episode. Copy and creative are labelled as advertising; delivery is measured against agreed impressions or flight dates.
Best for: performance campaigns, product launches, and always-on visibility with a clear CPM or package rate.
Apply as an advertiserBoth routes use our onboarding team for compliance and contracting. The Client Hub is where approved partners view MOUs, portfolios, and matchmaking after onboarding.
Media you can buy on Apples & Pears
APH TV — video
Pre-roll (before playback), mid-roll (inside longer episodes), end-card (after content), watch-page sidebar, category naming rights.
Learn more →CEO Soundbites
Short executive interviews. Sponsor the series, a season, or individual episodes; or run pre/mid/end-roll in clip.
Learn more →Meet the Founders
One-hour founder podcast — Season 4. Season naming, host-read ads, episode sponsorship, mastermind cross-promo.
Learn more →C Suite Soundbites
Under-10-minute executive vox pops (The Bold Leader). Series naming, bumpers, segment flights.
Learn more →Insights articles
Display units beside editorial, sponsored research features (clearly labelled), newsletter excerpt.
Learn more →Brokerage & events
We structure third-party sponsorship for summits, broadcasts, and recipient organisations (separate onboarding).
Learn more →First time buying media? Here is how it works
- Choose your route — sponsorship (partnership) or advertising (paid placement). If unsure, email us and we will recommend a package.
- Complete onboarding — objectives, budget band, sectors, regions, timing, and approvals. Takes 15–25 minutes.
- Review & match — our team vets fit, proposes inventory (or matches sponsors to opportunities via the brokerage platform).
- MOU & Client Hub — contracted partners access the Client Hub for documents, portfolios, and delivery checkpoints.
- Go live & report — campaigns run with clear “Advertisement” or “Presented by” labelling; reporting shared per package.
Why brands work with APH
MENA-relevant audience — leadership, AI, governance, and female-founder ecosystems.
Editorial credibility — Insights and TV are produced in-house, not a generic ad network.
Structured delivery — sponsorship brokerage, MOU rail, and Client Hub (not informal DMs).
Flexible formats — from a single newsletter block to a full series partnership.
Common questions
Do sponsors and advertisers use the same form?
We use one secure onboarding flow with an intent field (sponsorship vs advertising) so our team routes you correctly. Separate landing pages explain each path before you apply.
What is pre-roll vs mid-roll vs end-roll?
Pre-roll plays before the main video. Mid-roll appears during longer episodes (typically 60s+). End-roll or end-card appears after the content ends. All are labelled as advertising.
Can I sponsor CEO Soundbites only?
Yes — series, season, or episode-level packages are available. Guests apply here; brands sponsor here.
Where is the media kit?
View the media kit page for audience overview, specs, and rate guidance. PDF download is available on that page.