Website packages

Launch, Scale and Power

Choose the level of functionality your business needs. We confirm the pages, AI features, plugin scope and acceptance criteria with you before development begins.

Tier 1

Launch

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One-time website package

Build the first useful version of your website, with APH plugins supporting the functions agreed in your plan.

• Your essential website, designed and built in WordPress.
• Agreed AI-enabled features powered by APH plugins.
• Private staging, content access and your own Client Hub.

Best for

For a new business or a focused service that needs a clear offer, useful content and a route from interest to enquiry.

Choose Launch

Tier 2

Scale

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One-time website package

Build a website around the way your business works, with three bespoke plugins of medium complexity.

• Everything in Launch, with a broader agreed website plan.
• Three bespoke plugins of medium complexity.
• Agreed workflows and integrations designed to reduce manual work.

Best for

For a growing business that wants to improve lead handling, customer service or repeatable internal processes.

Choose Scale

Tier 3

Power

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One-time website package

Develop a more capable website with three complex bespoke plugins and an included period of management and support.

• Everything in Launch, with a detailed implementation plan.
• Three complex bespoke plugins.
• Technical support and all four add-ons included for the first three service months.

Best for

For a business with more demanding customer journeys, integrations or operational requirements.

Choose Power

Bespoke plugin complexity and deliverables are defined in your agreed website plan. Hosting, domains, third-party licences and usage-based AI or API charges are confirmed separately. For Power, the included support period and its start date appear in your plan; any continuation after it ends is a separate choice.

Included in every package

A shared workspace from build to handover

Additional services

Add-ons for your website

Choose the management and performance support your business needs alongside its technical retainer. Each service below is an optional add-on with its own monthly price. Monthly, six-month and annual billing are available in your Client Hub.

Reporting & review

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Understand what has been maintained, what needs attention and where to focus next. A clear review helps you make website decisions around customer experience, business priorities and the work that supports revenue.

What is included

• A summary of completed technical work and outstanding issues.
• A review of risks, priorities and recommended next actions.
• Discussion of the decisions you need to make and the work to plan next.

Best for

• Owners who need a clear management view of website progress.
• Teams that want to prioritise improvements and account for ongoing website spend.

Detailed traffic and conversion analysis is covered by the separate Analytics service. New work identified during a review is scoped before it is commissioned.

Change & supplier oversight

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Keep website changes, renewals and supplier dependencies organised. We help you assess the impact of proposed changes and coordinate decisions, reducing disruption to the customer journeys that bring in business.

What is included

• A record of agreed changes, decisions and dependencies.
• Coordination of website supplier matters and relevant renewals.
• Review of proposed changes, release readiness and follow-up actions.

Best for

• A business working with several software or website suppliers.
• An owner who needs help managing changes, costs and responsibilities as the website grows.

Supplier charges, development and implementation beyond the agreed maintenance scope are quoted separately.

SEO

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Help relevant customers find and understand your services through search. We review the agreed pages and their search setup, then recommend and carry out agreed on-page improvements that support useful visits and enquiries.

What is included

• Review of indexing and the website’s basic search configuration.
• Agreed improvements to page titles, descriptions, headings and internal links.
• Recommendations to make service pages clearer and easier to discover.

Best for

• A service business that wants to attract people already looking for what it offers.
• An owner who needs ongoing management of on-page search improvements.

Rankings and revenue are not guaranteed. Content campaigns, paid search, link-building and substantial copywriting are separate services.

Analytics

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See how visitors use your website and where enquiries or sales journeys lose momentum. We help you measure meaningful actions and use that evidence to prioritise improvements and make better management decisions.

What is included

• Checks of the agreed analytics configuration and event tracking.
• Review of traffic, engagement and agreed enquiry or conversion events.
• Findings and recommended actions based on the available data.

Best for

• A business that wants to connect website activity with enquiries, bookings or sales.
• A team deciding which pages or customer journeys deserve investment.

Advertising management and campaign delivery are separate. Data quality and available consent affect what can be measured.

WooCommerce product setup

Quoted for your catalogue and update volume

Prepare products, categories, variations and sales information for a usable online catalogue. We organise supplied product data and images so the catalogue is easier for your team to check and manage.

What is included

• Review and structure the supplied product spreadsheet.
• Create or import agreed products, categories, prices and variations.
• Prepare product-image requirements and a client checking list.
• Test catalogue browsing and the agreed product enquiry or checkout path.

Best for

• A business launching a new WooCommerce catalogue.
• A team moving a large product list from a spreadsheet into WordPress.

Product copy, photography, payment-provider fees, stock operations and data clean-up beyond the agreed import are quoted separately.

WooCommerce product maintenance

Quoted for your catalogue and update volume

Keep an existing WooCommerce catalogue accurate as products, prices, images and bundles change. Work is planned in agreed batches so the storefront remains clear and dependable.

What is included

• Add, update, archive or reorganise agreed products.
• Maintain categories, attributes, variations, prices and supplied images.
• Check affected product pages after each agreed update batch.
• Keep a record of catalogue changes and items needing a client decision.

Best for

• A business with regular catalogue or bundle changes.
• An owner who wants ongoing product administration without editing each item alone.

This service uses information and assets supplied or approved by the client. New integrations, custom checkout development, fulfilment and commercial product decisions are scoped separately.

Services quoted individually

For publishing, new functionality or language support, we agree the scope, volume and fee with you. Choose a one-off assignment or an ongoing arrangement.

01 / PUBLISHING

Content & publishing support

Quoted individually

Turn your approved articles, page copy and media into organised, well-presented website content. A reliable publishing schedule gives customers more reasons to visit and enquire.

• Prepare supplied copy and media in WordPress.
• Check formatting, categories, captions and links.
• Schedule content against your agreed calendar.

Best for: Businesses with material ready to publish and limited time to manage it.

02 / DEVELOPMENT

Website improvements & new features

Quoted individually

Improve the routes from interest to enquiry, booking or purchase. We agree your priorities, define the work, then build and test the selected improvements on staging.

• Scope changes around customer and business needs.
• Develop agreed features and integrations.
• Test and release approved improvements.

Best for: Businesses that need new capability as their services and operations grow.

03 / LANGUAGES

Multilingual publishing support

Quoted individually

Help customers understand your offer in the languages they use. Keep approved language versions coordinated as your services, pages and content change.

• Coordinate supplied, approved translations.
• Update corresponding pages and navigation.
• Check language links and publication consistency.

Best for: Businesses serving customers across languages and markets.

For publications, we can also scope newsletter operations, video and podcast publishing, and administration of existing advertising placements. Original writing, translation, media production, advertising sales and third-party charges are agreed separately. These individually quoted services are separate from the technical retainer, the four monthly add-ons and Power’s included support period.