Strengthening our sponsorship process with FP Comms (May 2026)

From May 2026, Apples & Pears is proud to be working with FP Comms to strengthen our Sponsorship & Advertising Partnerships service.

Sponsorship succeeds when the fundamentals are clear: alignment, approvals, deliverables, and a delivery process that sponsors can trust. FP Comms bring deep public relations expertise and sponsor-facing polish that helps opportunities land with the right partners — and be executed professionally.

Why this matters

In sponsor decision-making, a few priorities show up consistently. Our work focuses on ensuring opportunities are structured around:

• Brand alignment and values: a credible fit that stands up internally and externally.
• Targeted audience engagement: specific audiences and a realistic activation plan.
• Measurable ROI: clear outcomes and a framework for measurement and reporting.
• Transparency and accountability: defined deliverables, owners, approvals, and timelines.

What this strengthens in our process

Our role-based onboarding already aligns recipients, sponsors/advertisers, intermediaries, and rights holders early. This collaboration strengthens how opportunities are packaged and communicated — alongside more rigorous sponsor-facing documentation and delivery readiness.

Practically, that means we put greater emphasis on:

• Clear alignment documentation (objectives, expectations, deliverables and timings).
• Bespoke opportunity structuring rather than generic packages.
• Delivery readiness checks (rights, restrictions, delivery owners, and reporting).
• Outcome measurement to support renewal and long-term partnerships.

Start onboarding

If you’re an organisation seeking sponsorship, a sponsor/advertiser, an intermediary, or a rights holder/delivery lead, you can begin here: complete the onboarding form.

Note: Submission does not guarantee sponsor placement, representation, or deal closure. All opportunities are reviewed based on suitability, readiness, and alignment.